The Sunday Session

Welcome to the Inbox Intel Podcast Briefing!1... This week, on our new experimental Sunday release day (July 7, 2025),.. your hosts, dive deep into the "trifecta of critical shifts" that dominated the email marketing landscape between June 26 and July 6, 2025....

In this essential episode, we cover:

Aggressive Deliverability Enforcement: Get the immediate impact of Gmail and Yahoo's active enforcement of new bulk sender rules (5,000+ emails/day) that began July 1, 2025 .... We explain the critical requirements like aligned DMARC, authenticated SPF/DKIM, one-click list-unsubscribe, and a spam complaint rate under 0.3%, with early reports showing blocks surfacing within hours for non-compliance .... Plus, we discuss Microsoft's confirmation to mirror these rules on Outlook.com/Hotmail very soon .... Discover how Google's new "Compliance Status" dashboard in Postmaster Tools simplifies monitoring, now flagging bulk-sender checks directly....

AI Acceleration in Email: We break down Grammarly's significant acquisition of Superhuman (July 1, 2025), backed by a $1 billion investment, signaling a new era of "AI productivity operating systems" and "agentic" email experiences10.... Learn how this could redefine engagement metrics and campaign creation for marketers38.... We also cover Klaviyo's new Email AI Content Generation (July 2, 2025), offering faster production cycles .., and the rise of effective AI subject-line generators38....

Major Antitrust Challenges & Legal Risks: Get the details on Proton AG's comprehensive antitrust lawsuit against Apple (filed July 1, 2025), challenging App Store policies and their payment processing monopoly.... Proton argues Apple harms privacy-focused businesses and free speech while benefiting "surveillance capitalism".... Plus, we highlight the Sirius XM class-action lawsuit (July 2, 2025) over "false-price" promotional emails, emphasizing growing state-level litigation risks for all senders....

We'll also touch upon HubSpot's recent workflow updates, including a redesigned Email Client Testing UI and Campaigns API scope changes....

This episode is packed with essential insights for email marketers to ensure compliance, adapt to AI-enhanced experiences, and navigate the evolving legal landscape5....

A big shout-out to our current Enterprise Members: Halon, Green Arrow, Kumo MTA, Bouncer, InfoBip, Aurora SendCloud, and Postmastery!... Stay tuned for two new members next week!...

After listening, consider exploring the detailed timeline of events for June and July 2025, or diving into the glossary of key terms to solidify your understanding of these critical industry shifts.

#InboxIntelPodcast   #EmailMarketing   #Deliverability
#BulkSenderRules     #DMARC            #AIinEmail
#Grammarly           #Superhuman       #Klaviyo
#PostmasterTools     #OneClickUnsubscribe
#Antitrust           #ProtonVsApple    #LegalRisks
#MarketingPodcast