

Email Industry Briefing (Episode 6) – emailexpert
Inbox Intel: from emailexpert
emailexpert | Rating 0 (0) (0) |
https://emailexpert.com | Launched: Jun 20, 2025 |
[email protected] | Season: 1 Episode: 6 |
Email Industry Briefing – Q2 2025 (Episode 6) – Key Take-aways
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Email is still mission-critical.
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56 % of all vital business communication flows through email, prized for its structured, traceable, and auditable nature.
-
It remains the default for formal, high-stakes messages—even in mobile-first, hybrid workplaces.
-
Security is a top concern: phishing, data leakage, and mis-sends keep IT leaders focused on risk mitigation.
-
-
Global deliverability expertise is expanding.
-
Aurora SendCloud becomes emailexpert’s first Chinese Charter Enterprise Member, strengthening East–West knowledge sharing on China-specific regulations and inbox placement challenges.
-
The partnership underscores a push toward worldwide collaboration on compliance and deliverability best practices.
-
-
Long-term alliances reinforce industry standards.
-
Bouncer (email verification) upgrades to Charter Enterprise status after five years of consistent support for emailexpert events, signalling sustained commitment to quality and innovation.
-
-
MarTech consolidation + AI acceleration.
-
Cakemail acquired Leadfox (March 21 2025) to broaden its suite and build an AI-powered marketing assistant.
-
Deal exemplifies a wider trend: vendors either merge or bolt on AI to stay competitive against larger automation platforms. Leadfox continues as a standalone brand for now.
-
-
Virtual events remain a knowledge hub.
-
Festival of Email 2025 (8–9 Oct, online) aims to be the most interactive edition yet, with a new platform, evergreen session replay, lead-gen features, and tracks on copywriting, advanced segmentation, CRM, deliverability, and list growth.
-
Bottom line: Email’s central role in business endures while the ecosystem modernises—through global partnerships to tackle deliverability, strategic M&A to integrate AI, and vibrant events that keep practitioners connected and informed.
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Episode Chapters

Email Industry Briefing – Q2 2025 (Episode 6) – Key Take-aways
-
Email is still mission-critical.
-
56 % of all vital business communication flows through email, prized for its structured, traceable, and auditable nature.
-
It remains the default for formal, high-stakes messages—even in mobile-first, hybrid workplaces.
-
Security is a top concern: phishing, data leakage, and mis-sends keep IT leaders focused on risk mitigation.
-
-
Global deliverability expertise is expanding.
-
Aurora SendCloud becomes emailexpert’s first Chinese Charter Enterprise Member, strengthening East–West knowledge sharing on China-specific regulations and inbox placement challenges.
-
The partnership underscores a push toward worldwide collaboration on compliance and deliverability best practices.
-
-
Long-term alliances reinforce industry standards.
-
Bouncer (email verification) upgrades to Charter Enterprise status after five years of consistent support for emailexpert events, signalling sustained commitment to quality and innovation.
-
-
MarTech consolidation + AI acceleration.
-
Cakemail acquired Leadfox (March 21 2025) to broaden its suite and build an AI-powered marketing assistant.
-
Deal exemplifies a wider trend: vendors either merge or bolt on AI to stay competitive against larger automation platforms. Leadfox continues as a standalone brand for now.
-
-
Virtual events remain a knowledge hub.
-
Festival of Email 2025 (8–9 Oct, online) aims to be the most interactive edition yet, with a new platform, evergreen session replay, lead-gen features, and tracks on copywriting, advanced segmentation, CRM, deliverability, and list growth.
-
Bottom line: Email’s central role in business endures while the ecosystem modernises—through global partnerships to tackle deliverability, strategic M&A to integrate AI, and vibrant events that keep practitioners connected and informed.
Email Industry Briefing – Q2 2025 (Episode 6) – Key Take-aways
-
Email is still mission-critical.
-
56 % of all vital business communication flows through email, prized for its structured, traceable, and auditable nature.
-
It remains the default for formal, high-stakes messages—even in mobile-first, hybrid workplaces.
-
Security is a top concern: phishing, data leakage, and mis-sends keep IT leaders focused on risk mitigation.
-
-
Global deliverability expertise is expanding.
-
Aurora SendCloud becomes emailexpert’s first Chinese Charter Enterprise Member, strengthening East–West knowledge sharing on China-specific regulations and inbox placement challenges.
-
The partnership underscores a push toward worldwide collaboration on compliance and deliverability best practices.
-
-
Long-term alliances reinforce industry standards.
-
Bouncer (email verification) upgrades to Charter Enterprise status after five years of consistent support for emailexpert events, signalling sustained commitment to quality and innovation.
-
-
MarTech consolidation + AI acceleration.
-
Cakemail acquired Leadfox (March 21 2025) to broaden its suite and build an AI-powered marketing assistant.
-
Deal exemplifies a wider trend: vendors either merge or bolt on AI to stay competitive against larger automation platforms. Leadfox continues as a standalone brand for now.
-
-
Virtual events remain a knowledge hub.
-
Festival of Email 2025 (8–9 Oct, online) aims to be the most interactive edition yet, with a new platform, evergreen session replay, lead-gen features, and tracks on copywriting, advanced segmentation, CRM, deliverability, and list growth.
-
Bottom line: Email’s central role in business endures while the ecosystem modernises—through global partnerships to tackle deliverability, strategic M&A to integrate AI, and vibrant events that keep practitioners connected and informed.