Dotdigital: An emailexpert Deliverability Case Study

In this episode, we dive into Steve Shaw’s “Startup to Grown-Up” roadmap at Dotdigital and unpack how bringing in emailexpert and Andrew Bonar became the secret sauce for a deliverability overhaul. We’ll recap the key moments from Steve’s talk, how Dotdigital grew from a 100-person UK email shop to a 350-person, global omni-channel platform sending over 2 billion emails a month - and why customer spam complaints forced a rethink of “just buying more IPs.” Then reveal exactly what emailexpert's outside-in audit uncovered: the blind spots in Dotdigital’s delivery infrastructure, the compliance gaps in customer practices, and the marketer-driven factors that really move the inbox needle.

We’ll get behind the scenes on the Situation Analysis → Strategy → Recommendations → Execution framework, hear real-world stories of how “Team Awesome” built new monitoring tools and a reputation manager, and break down the Six C’s of Deliverability that every marketer needs.

Finally, we’ll explore the lasting impact of this collaboration—how a culture of continuous improvement and external expertise can turn growing pains into game-changing growth. Whether you’re wrestling with your own deliverability woes or simply curious about how experts drive transformation at scale, this conversation is packed with actionable insights. Tune in to learn the key steps to take your email infrastructure from “Oh no, it’s in spam” to “Wow, 99.2% delivery!”